Upthebeanstalk Ltd Search Marketing Agency

SEO Link Building

How does a search engine apply relevancy significance to a webpage for a particular search term? How does a search engine collate all pages relevant to a search query and sort them according to percieved search relevance? Search engines follow highly complex, mathematical models called alogorithms. It is widely understood that search engines assess many different aspects of a webpage in determining relevancy for a particlar search term. However, a significant elements used to determine search appropriateness are:

  • Quantity of Inbound Links

  • Quality of Inbound Links (Link Source, link anchor text relevancy)

Inbound links should almost be seen as a casted 'vote' from the source webpage linking to your webpage. A link 'vote' is strengthened if the source is seen as a well established, highly trusted webpage and the link anchor text (and the text surrounding the anchor text) is highly relevant to the content captured on your destination webpage. Inbound links not only award your webpage with a relevancy 'vote' but also help create active online interest around your website within the scope of what your website is trying to achieve.

Upthebeanstalk adopts an aggressive link-building strategy that incorporates various link building techniques to maximise online exposure and interest for your website. Link building techniques such as:

  • Content Submissions (Press Releases & Article Writing)

  • Link-baiting

  • Forum participation

  • Targeted Directory Submissions

  • Blogging (Blog creation and maintenance)

  • Reciprocal Links

Our link building activities are carried out continually over the lifecycle of your relationship with Upthebeanstalk. This maintenance activity will establish your website as a key source of information within your industry's online community, strengthen your natural search engine visibility and promote search engine referrals.