SEO Keyword Research
Content is King! Content is King! Content is King! Without relevant, targeted content search engines are fundamentally unable to interpret what your website is out to achieve commercially. This maintenance optimisation activity allows Upthebeanstalk to work closely with you to enhance your content in line with search engine trends and onsite user behaviours.
Keyword focussed copywriting is the single most important element in any search engine optimization campaign. Website copy must be highly relevant to your business and the product or service you are trying to sell to the broader audience. A more targeted approach promotes your webpages' search engine rankings for associated keywords and improves the quantity and quality visitors accessing your page of your website.
Typical questions to expect from Upthebeanstalk are: What keywords or key phrases define your business, your products and services? What would an interestesed prospect be looking for when searching for the offerings you are promoting through your website?
We will, always within your authority and guidance, define a list of value-based keywords or key phrases to target and implement. We will make use of industry-leading software to develop and segment keywords into:
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Short-tail Keywords
Volume-focussed keywords that attract referrals from a broader search engine audience. This keywords are generally more competitive.
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Long-tail Keywords
Keywords that target a smaller quantity of high quality referrals. These keywords are generally less competitive but are extremely valuable in promoting active lead and conversion opportunities.
Referral Quantity vs. Referral Quality - Click on the image to Zoom
Long-tail search volume vs. Short-tail search volume.
We ensure a constructive median between both levels of keywords, each playing it's role within the semantic levels of your website's architecture and never attracting referrals outside your business remit.
