Our SEO Methodology - Overview
Upthebeanstalk is a search engine marketing organisation that focusses purely at providing a positive return-on-investment for our client-base through comprehensive, best-practice search engine optimization activities. We are leading specialists in this technical field having significant international experience outside Southern Africa.
We have tried to present our SEO methodology in some detail to clearly illustrate the depth of maintenance services you will benefit from employing Upthebeanstalk. We are active proponents of a dynamic maintenance approach and open client relationships supporting each element of our journey together.
SEO activities have been covered seperately to provide a clearer understanding of the SEO effort:
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SEO Business Investigation
An extremely crucial element to the long-term success of your search engine optimization performances. You understand your business more than Upthebeanstalk does and for that reason we begin by understanding more about your industry, your business and the particular set of circumstances and marketing performance indicators we are able to work with or prosper for.
Find out more about our Business Investigation. -
SEO Keyword Research
There is a buzz word used within the industry that displays the significance of this activity, "Content is King!". Without adaquately relevant content how are search engines going to interpret your message and present it to the correct search engine audience? Well they are not and your website will not be able to benefit from the pluses search engines have to offer. In this setup activity we work closely with you to determine sufficently targeted keywords and key phrases that describe your business, product/service. We will run through semantic relationships to ensure sufficient through high-end traffic generating keywords but guarantee competitiveness for low-volume high quality searches.
Find out more about our Keyword Research. -
SEO Competitor Analysis
It is always interesting to understand which online competitors are prospering from great search engine results, how far you are behind them in terms of searchability and how your historichal offline competition is fairing? We use this information to take current stock of the search engine industry dynamics and measure your ongoing, improved search engine visibility throughout the life-cycle of the SEO campaign.
Find out more about our Competitor Analysis. -
SEO Baseline Report
Where are we starting from? This is a very important element setting the foundation against which the search engine performances obtained through our SEO maintenance activities.
Find out more about our SEO Baseline Report. -
Basic SEO Optimization
We will ensure that the fundamentals are in place prior to progressing with more advanced SEO techniques. Basic on-page SEO will promote improved indexing and searchability.
Find out more about our Basic SEO Optimization.
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SEO Content Optimization
Your website content may or may not be targeted to your intended market audience. Remember what was previously stated: Content is King. Content should be composed in a way where the website competes for a significant portion of high-end traffic generating keywords (Greater interest and market awareness)as well as ensuring search engine visibilities for low-end highly targeted keywords (Increased conversion opportunities).
Find out more about our SEO Content Optimization. -
Structural SEO Improvements
Structure your website following theme-based semantics to promote improved, logical indexing, targeted search engine results, and high quality website interest in your business, product or service.
Find out more about our Structural SEO Improvements. -
Link Building
Off-page link building techniques that promotes interest in your website, provide relevance support fo the material captured within your website and improve the perceived 'community' importance of your website in your defined industry sector. Find out more about our Link Building Activities.
