Results Page Composition

Search Processing

Once a search engine user has enterred a keyword or phrase into a search engine, a sorting algorithm is triggered that collates and ranks context-related webpages in order of perceived relevance for that specific keyword or phrase.

These algorithms are substantial mathematical models that are able to incorporate 200+ website elements and characterisitcs of varied importance designed to provide a search engine user with the best possbile solution for their particular search query. The logic that search engine algorithms is closely guarded for the simple reason that if everyone knew how they performed there operations it would be easily manipulated and miss-used. This makes search engine optimization an interesting challenge. So how do specialists like Upthebeanstalk know how to improve search engine visibility and natural referrals? Upthebeanstalk conforms to the ideals of search engines and follows best practice theories with complete focus on audience targeting and user experience.

How are the results presented to the search engine user?

Almost immediately, search engines are able to assemble highly targeted results, ranked in order of percieved relevance. Results are presented through Search Engine Results Pages or SERPs. These pages are composed of various elements including natural listings which are the results of the algorithmic contextual sorting process.

Natural listings are defined graphically in the following screen images.

Google SERP - Click to ZOOM

Google Search Results Page.