Benefits of SEO
Let’s be clear, if search engine optimization did not bring any corporate benefits to the table it would be a fruitless waste-of-time. Search engine optimization is a diverse set of technical activities that will increase the awareness and accessibility of your website through improved search engine ranking visibility. South Africa is relatively unexplored as far as SEO is concerned however major infrastructure improvements are on the way for the country and with that high ranking performances are increasingly becoming fundamental for online marketing success and there is no doubt that this strategy should be seriously considered.
What are the clear SEO benefits we see?
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Marketing exposure is worldwide and 24/7
Search engines are not confined to office hours and search engine users are able to access SERP listings anytime and from anywhere in the world opening a well optimised website up to a unmatched, targeted global market audience.
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Natural SERP referrals are FREE
Search engine optimization influences natural SERP listings. An advertiser is not charged for website traffic/interest originated through natural search engine referrals.
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SEO is a non-intrusive & voluntary marketing strategy
A search engine user will only ever be exposed to your business, product/service if they have expressed an intial interest in subject matter similar to the content detailed on the relevant pages.
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Highly accurate reporting and extremely measurable results
Our enterprise-level reporting platforms track and report on visitor trends, on-page behaviours and conversions. Reports can be presented at a very discreet level.
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SEO costs are independent of click volumes unlike other referral partners
There are no restrictions on the volume of referrals accessing your website through natural SERP listings.
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Business/Brand awareness & credibility
A search engine user inherently associates the initial response of a search engine as an indication of industry market credibility and well-rounded professionalism.
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Improved web standards/user accessibility
Best-practice SEO has a positive side-effect of improving web standards and user accessibility. Best-practice SEO focusses not only at bringing interested users to your website but also tries promotes a better website user experience.
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Longer term search engine positioning vs. PPC Advertising
Best-practice search engine optimization provides sustainable search engine listings that are exempt of any allocated budget apart from the cost of continual maintenance.
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Tendency for repeat business
International research supports that theory that sustained SERP visibility enhances the tendency for repeat business.
