SEM Importance In South Africa
So why is search engine marketing so important? SEO & PPC are unquestionably the most significant marketing platforms to be developed in recent times.
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1.5 Billion
Internet users globally (2008)
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350+ million
Google PPC search matches per day across the world
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40 Million
Websites on the world wide web
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73%
Of new website visitors arrive via a search engine
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69%
Of businesses said that search engine marketing was their most efficient marketing strategy
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SEM covers ALL products/services
Of businesses said that search engine marketing was their most efficient marketing strategy
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88%
Of online transactions originate from search engines
South African Online Statistics & Future Outlook
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Estimated 5.1 million South African Internet users (Dec 2008)
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65% of the South African online population use Google as their preferred search engine
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Current undersea optical cable projects
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Bandwidth to increase an estimated 100-fold by the end of 2011
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Competition overhaul in internet provision
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Reduce price of online connectivity
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Improved accessibility to all South Africans
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Major international interest from leading online brands
South African Immportance
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SEM offers South African businesses a massive opportunity
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Gain competitive advantage in uncompetitive market-place
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Establish positioning for South Africa’s future online boom
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Reduce future marketing costs through free natural search engine referrals
The global scale of this internet and search engine research data is unprecidented. There is a hug online market that exists today and the future possibilities these e-technologies will provide by far outweigh any marketing alternative.
Any south african business that is not considering including search engine marketing as part of it's marketing portfolio will significantly reduce their ability to compete online.
