Our PPC Methodology
Upthebeanstalk is a search engine marketing agency incorporating a team of highly skilled, industry-recognised PPC professionals. As market-leaders in South African PPC provision, we continually strive for best-practice pay per click activities and support positive customer relationships. Factors that provide the very best opportunity of realising positive ROI for our valued client base.
Each and every client is unique. Each bringing a unique set of circumstances in terms of industry-focus, marketing approach, resource control and budget availability. There is however one common goal across our client base, ROI or return-on-investment.
Our pay per click advertising is dynamic and involved. The following activites are incorporated into our comprehensive PPC setup and management services.
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PPC Business Investigation
We need to understand theyour particular set of organisational circumstances, limitations and advertising performance indicators prior to advertising on your behalf.
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PPC Keyword Investigation
We must make sure that we target the audience that offers the most in terms of commercial opportunities through a highly detailed keyword investigation.
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PPC Campaign Creation
We create PPC campaigns that are designed to maximise parametrised flexibility and targeting. We also focus at producing pay per click campaigns with competitive quality scores that improve bid competitiveness and cost per click efficiencies.
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PPC Campaign Optimization
PPC campaigns must be controlled and maintain on a daily basis to deliver the best possible commercial rewards for your allocated PPC budget.
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Landing Page Creation
Design and build landing pages that improve textual consistency, conversion opportunities and reduced incremental ad spend.
